Wine industry as a Chinese traditional industry has developed in China for thousands of years and experiences a series of changes. As the development of wine industry, wine culture appeared and developed as a meaningful part of Chinese culture which affected Chinese Life Style for thousands of years.
Chinese wine industry experienced a rapid development term in China, especially after the Chinese Opening and Reform, wine industry has become an important part of national economy. In the past 30 years, customers’ requirements of wine also experienced a significant change. They are now more concern about the spiritual enjoyment.